Performance Max

Google Ads

Should you bid on your own brand name?

Bidding on your own business name is cheap and can keep competitors off the top of the page, but it flatters your reporting. How to decide whether to do it, and how to keep brand results separate from everything else.

15 October 2026 • 5 min read

Google Ads

Performance Max, without the hype

Performance Max can work very well, especially for online shops. What it actually does, the four things I'd want in place before it touches your budget, and the questions to ask about the one you already run.

12 October 2026 • 6 min read

Google Ads

Is your Google Ads agency wasting your budget? Nine checks you can run this week

Nine plain-English checks that tell you whether your Google Ads budget is working — starting with whether you can trust the numbers at all.

17 September 2026 • 6 min read