Fractional CMO

Marketing strategy

How much should a £5m business spend on marketing?

The percentage-of-turnover rule gives you a £400,000 range on £5m of revenue. Here's the maths I use instead, working backwards from what a customer is worth.

3 October 2026 • 6 min read

Fractional CMO

What happens in the first 90 days with a fractional CMO

Week by week, what senior marketing help actually does when it starts, what you should see at 90 days, and what takes longer than that.

27 September 2026 • 4 min read

Fractional CMO

Nine questions to ask before you hire a marketing consultant

The questions I would ask if I were hiring marketing help, from who actually does the work to who owns your accounts — and what a decent answer sounds like.

24 September 2026 • 5 min read

Fractional CMO

Fractional CMO vs marketing agency: which one fixes your problem?

Agencies execute, fractional CMOs decide. A plain guide to which one your business needs, what each costs, and the questions to ask either way.

21 September 2026 • 5 min read