Ad budgets

Google Ads

Should you bid on your own brand name?

Bidding on your own business name is cheap and can keep competitors off the top of the page, but it flatters your reporting. How to decide whether to do it, and how to keep brand results separate from everything else.

15 October 2026 • 5 min read

Measurement

Conversion tracking is broken in most accounts I audit

Most Google Ads accounts I audit are steering by tracking that's wrong. The problems I find most often, what happened at the Royal Armouries, and three checks you can run on your own account this week.

6 October 2026 • 6 min read

Google Ads

Is your Google Ads agency wasting your budget? Nine checks you can run this week

Nine plain-English checks that tell you whether your Google Ads budget is working — starting with whether you can trust the numbers at all.

17 September 2026 • 6 min read