Marketing strategy
The percentage-of-turnover rule gives you a £400,000 range on £5m of revenue. Here's the maths I use instead, working backwards from what a customer is worth.
3 October 2026 • 6 min read
Fractional CMO
Week by week, what senior marketing help actually does when it starts, what you should see at 90 days, and what takes longer than that.
27 September 2026 • 4 min read
Marketing strategy
Six small marketing efforts that nobody joined together is the most common problem I am brought in to fix. How to spot it and where to start.
17 September 2026 • 4 min read