With a proven track record of guiding multi-million-pound UK businesses to success, I deliver strategic and impactful marketing that gets results.
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As a Fractional CMO (Chief Marketing Officer) I provide businesses with flexible, part-time access to senior-level marketing expertise at a fraction of the cost of hiring in-house.
From ads to analytics, marketing strategy to solving marketing problems, I’ll be on your side to help you succeed.
Not only can I advise you on the strategy of your ads, I can give you in-depth technical knowledge on the specifics too. I can help you manage your ads, build them up from scratch, or advise you on how to fix your Google Ads. Google Ads are a minefield, but they don’t have to be dangerous.
A few recent projects and the results they delivered.
As Rucklidge Law’s fractional CMO I own their entire marketing strategy and budget — strategy, Google Ads, website, video, social and email — delivering 30–50 qualified leads a month.
30–50 leads / month
As a specialist marketing adviser on a Department for Business & Trade initiative delivered by UMi, I’m helping 75+ Yorkshire businesses adopt digital — through 1:1 consultations, digital audits, tailored action plans and workshops.
75+ businesses supported
Since 2023 I’ve worked alongside the Royal Armouries’ in-house team to rebuild the online shop’s Google Ads and Meta advertising — fixing tracking, launching Shopping and Performance Max, and training the team — lifting return on ad spend by 246% on Meta and 141% on Google Ads.
+246% Meta ROASI cannot rate Caroline Allott highly enough. For me, marketing and especially, digital marketing is a science which has baffled and scared me. Often when you don’t understand something you avoid it for fear of it swallowing up your time left on this planet or losing your mind with frustration! However, since starting to work with Caroline, I can now understand the power of marketing in general and how digital marketing works. Caroline explains things in a highly accessible and engaging way, her endless patience with technical idiots like myself and her constant drive to make your business a success means she goes beyond the call of duty in her help. I would go so far as to say that her first rate and accessible service actually makes the process enjoyable!
We have had an outstanding experience working with Caroline, Her expertise in Google Ads have made a real difference for our clients and their results. Campaigns are well-structured, optimised, and consistently deliver great ROI. She always goes the extra mile to ensure our clients’ goals are met. Highly recommended for anyone looking to take their Google Ads performance to the next level!
I had the pleasure of working with Caroline Allott to enhance the ROI and overall effectiveness of my Google Ad campaigns for the Royal Armouries online shop.
Caroline was fantastic—helpful, knowledgeable, and refreshingly down-to-earth with a friendly, straight-talking approach. She generously shared her knowledge and experience in this area, helping me better understand the different types of ads and how they work. Not only did she guide me in the creation of new, more effective Google Ads she also shared valuable insights on how I could improve my advertising on Meta, introducing ideas I hadn’t considered before. Her expertise and guidance left me with valuable insights and practical strategies. I highly recommend working with Caroline.
I reached out to Caroline earlier this year for some guidance on how to launch my executive coaching and mentoring business. She carried out a comprehensive audit of all my marketing assets, including my website and social media presence. Her subsequent advice was both invaluable and delivered with patience, tact, and humour. As a result, I now have a new website and a YouTube channel! I have no hesitation in recommending Caroline. She’ll do a great job for you at a very fair and reasonable price.
Absolutely outstanding service! Working with Caroline on our Google Ads has been a total game-changer! Her knowledge, attention to detail and proactive approach have made a real impact on our results! Professional, responsive and genuinely invested in our success – I couldn’t recommend Caroline more highly!
Caroline is amazing at what she does, her knowledge and years experience on Google Ads makes her one of the best! If you want to increase your sales through Google Ads I would highly recommend!
Caroline is a fantastic person to have by your side when deciding, designing & putting together your website. I am very not “techy” but Caroline made the process so very easy and you feel part of the process. My website before Caroline was quite dull & boring but with her creativity & support is something I am very proud of.
Would have no hesitation to highly recommend Caroline.
As a small business it’s sometimes difficult to navigate the digital world and produce effective marketing ideas, Caroline has run a number of workshops at Catteralls and has provided useful insight into the world of social media, giving management and employees the confidence to post and share their work and ideas online. Caroline is fun, straight talking and her advice has boosted our presence online.
I’ve worked with Caroline across multiple projects over the years, and I’ve never found her anything less than professional and excellent at what she does.
I’ve used her to provide Google Ads consultation and management and also social media management, and received great results for my clients.
I always recommend Caroline to all my clients whenever they need marketing help.
Felt in good hands with Caroline. Always on hand for queries and kept the technical side simple for the uninitiated to understand, delivering good ROI despite a minimum spend.
Friendly, efficient, effective, professional and highly recommended! Caroline exceeds on all fronts… a pleasure to work with her over the last four years…
I am delighted to recommend Caroline. She is highly professional and provided exactly what I needed for our business. I cannot recommend her enough!
Class service and experience with Caroline from start to finish.