As Rucklidge Law’s fractional CMO I own their entire marketing strategy and budget — strategy, Google Ads, website, video, social and email — delivering 30–50 qualified leads a month.
Rucklidge Law are specialists in family law, supporting people through some of the most difficult moments of their lives — divorce, children, wills and probate. They didn’t just need a new website or a one-off campaign; they needed senior marketing leadership to own everything, end to end.
I joined Rucklidge Law as their fractional CMO, taking on their entire marketing strategy and budget. The remit was broad by design: create the strategy, then implement and manage it across every channel — so the team could stay focused on their clients while marketing ran as a single, joined-up engine.
It starts with strategy. I created Rucklidge Law’s overarching marketing strategy and I manage it — along with the budget behind it — on an ongoing basis, making sure every channel pulls in the same direction.
On the acquisition side, I run their Google Ads end to end, from strategy through to hands-on implementation, capturing high-intent search at the moment people are looking for help. The new website — designed and developed in partnership with Genius Division — gives that traffic somewhere to land, built around the firm’s services and the questions clients actually ask.
Beyond paid, I own the firm’s organic presence: an ongoing programme of quarterly video content (again produced in partnership with Genius Division), plus ongoing strategy and management of their social channels and email marketing — so Rucklidge Law stays visible, trusted and front of mind between enquiries.
The new website now returns 30–50 targeted leads every month — a reliable, predictable pipeline of the right enquiries. The quarterly video content has grown Rucklidge Law’s social channels and given the firm a consistent, human presence that reflects who they are.
Most importantly, it’s all joined up. As an ongoing engagement I continue to own and evolve the strategy, manage the budget across every channel and report on what’s working — acting as the senior marketing lead the firm needs, without the cost of a full-time hire.
I cannot rate Caroline Allott highly enough. For me, marketing and especially, digital marketing is a science which has baffled and scared me. Often when you don't understand something you avoid it for fear of it swallowing up your time left on this planet or losing your mind with frustration! However, since starting to work with Caroline, I can now understand the power of marketing in general and how digital marketing works. Caroline explains things in a highly accessible and engaging way, her endless patience with technical idiots like myself and her constant drive to make your business a success means she goes beyond the call of duty in her help. I would go so far as to say that her first rate and accessible service actually makes the process enjoyable!